Yes, False Eyelashes Are for Men and Women

False eyelashes have been a staple in women’s beauty for decades and over the last few years skyrocketing creativity has innovated new dynamic ways of self-expression. Unfortunately, this new avenue for creativity has normally been reserved for women, or at least solely advertised to women. But as the world moves in a direction that allows for fluidity and freedom for women and men of all races and backgrounds, and deconstructs antiquated social concepts of gender itself, eyelashes have become a new untapped well of self-expression for men as well as women.

Luckily, the false eyelash industry has been not only developing an array of styles that are big, bold, and striking, but they are also innovating new approaches to lashes that are more subtle, subdued, practical, and approachable for both men and women. Ironically, even though women focus more on their lashes and are assumed to have better or longer lashes, men commonly have nice long lashes due to their testosterone. I mean, have you ever gotten lost staring at Enrique Iglesias - it’s not just the mole, but those lashes.

A common misconception about false lashes is that they have to be dramatic, but when you look at what eyelashes do for the face, they just provide a nice bold frame. One of our shorter styles, cariño, is perfect for adding a full yet subtle look that will leave anyone you encounter mesmerized. And if eyes are the window to the soul, then why not add a beautiful frame to draw the world in.

Societal rules and stigmas are ever-evolving, so don’t get caught up in what society says today because it will probably be completely different in a couple of years. So, be yourself and express yourself in the way that makes you feel the most confident and alive. Remember, at one-point men didn’t shave their bodies or shape their eyebrows either, but now it’s a staple in male grooming. Men also didn’t wear fingernail polish, but Bad Bunny has a different color every time you see him, truly living by his motto “yo hago lo que me da la gana”

And you can do the same. Be yourself, express yourself, and free yourself.

Do you whatever you feel.